The platform is rolling out a new feature that allows them to lessen the volume of AI-made content appearing in their streams. This step comes as the platform disclosed that it currently hosts over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a full-scale release. This development aligns with a surge in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising video streams on a popular video site primarily display clips produced artificially. A large amount of this content is classified as low-quality AI content, a term for inferior, factory-style content that is typically absurd or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, from computer-generated images to science explainers, and we aim to give people the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network identified as made with AI. Collectively, more than 100 m videos are submitted to the platform each day, making AI-generated material a minor percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI content they view by opening the topic control feature in the application and picking “AI-generated content”. Other topics that can already be adjusted under the tool encompass current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
Its guidelines mandate creators to label convincing AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the app will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This action is intended to stop users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2 million awareness program for experts and groups to create informative material about ethical AI use. This initiative will support charitable organizations dedicated to training coding and technology.
Content Safety Approach
The platform has justified its safety measures, amid debate over plans to make redundant a large number of safety staff in the UK. It is set to cut a significant number of roles in its content moderation team in London, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by people. The platform announced a 76% decrease in disturbing and violent content seen by safety staff over the past year due to reliance on its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
